There is always something exciting about Apple, whenever they launch their product everybody just mesmerized by it, gasped and awed in unison to its shines, it reminds me of Willy Wonka when he unveils his Chocolate factory.
iPhone OS4 had just been released today and has introduced some new features such as:
- Wallpaper on the home screen : Yes! Now we can change our wallpaper.
- Multitasking/background tasks : Of course with some limitations.
- Unified e-mail inbox : Browse different accounts in one inbox (that is what I’ve understood anyway).
- iBooks! : Move over kindle and other product alike.
- App folders: for all of you that is obsessive compulsive.
- Open e-mail attachments in other apps.
- Game Center.
- Mobile advertising (iAds).
But out of these features, iAds seems to be the most prominent as Steve hinted.
The average user spends over 30 minutes every day using apps on their phone. If we said we wanted to put an ad up every 3 minutes, that’s 10 ads per device per day. That would be 1b ad opportunities per day.
I can almost see the dollar sign lit up in his eyes when he uttered that sentence, its no secret digital Ads worth of billions of dollars and Apple wants to take a massive bite of it.
Steve again had contended that Ads today is attractive (he was showing a flash banner as the bad example when mentioned this and I could have sworn he was smirking in triumph) but lacks the emotional value, although I will guarantee the iAds will be another of “Shoot [something] to win [something]”.
Steve said that there’s nothing like it, but didn’t I just developed something similar for flash banner a couple of weeks ago?
That’s so emotional, I had tears of joy in my eyes.
In conclusion despite of another unprepared PR charade and the implicit statement of “we don’t care about you, just shut up and buy the damn product”, but the matter of fact is Apple had successfully delivered one of the greatest invention of the century, and its glory had captivated the materialistic world ever since and until the charm still lingers, we -the gullible customer of the modern world- will still perceive that what glitters is always Apple.
PS: Applications that link to Documented APIs through an intermediary translation or compatibility layer or tool are prohibited. which means goodbye Flash CS5 and thanks for the effort (but at least my time learning objective-c didn’t go to waste 🙂 )