Introductory

The Micoach Smartball is the latest product from Adidas that helps football player to improve their game. The ball itself equipped with a sensor that can detect the ball’s movement, every data analysis can be read through the Microcoach app.

Adidas wanted to create their brand awareness throughout Japan, and their starting point was Nagoya.

The responses were very positive, from the young to the old everybody had the same curiosity when the booth started, there was a succession of jubilant cheers on each attempt.

Producers/Account Managers

Yusuke Yamanaka, Suzuki Toru, Hanada Yoshi Tomo, Obayashi Tsuyoshi, Saito Mai

Developers

Takanobu Noso, Rahmat Hidayat

Designers

Hosoda Takahiro, Nakajima Hirofumi, Arai Nobuhiro, Mera Yusuke