In 2011, La Vache qui rit’s competition was stealing market share left, right and center. In a category that lacks differentiation, La Vache qui rit, a premium brand, was getting lost in the clutter. So we decided to build a stronger brand that connects with kids directly and decided to send the Laughing Cow on a journey. ”The Adventures of La Vache qui rit” were born, a campaign concept that ended up being successful for years to come, kicking off with “The Quest for the Missing Cheese”.

Producers/Account Managers

Dana Abdulal, Sheni Meledath, Fadi Bustros


Rahmat Hidayat (Lead Developer), Lokesh Gahlot, Leo Burnett Chicago

Creative Director/Designers

Sebastian Puhze, Frederick Tadeo


Saad Shams, Leo Burnett Chicago